Content generation is only half the battle in creating durable advertising and brand awareness campaigns online. Whilst publishing more content and more regularly is not necessarily the most efficient method, it is undeniably effective. Sidestepping the pitfalls of substandard content and regularity, being able to get your message out to numerous social media outlets easily is clearly advantageous.
This is where we bring in HomeBase for iPhone. It is said to be able to ”blast your message out” and has functionality such as adding links pictures to your message. On the go, therefore, it is pretty useful for all encompassing message propagation. They’ve managed to incorporate the big social networks etc. which is a plus, but the tool would be significantly better for marketing if the scope was increased.
Homebase for iPhone supports the following networks:
-Facebook
-Twitter
-MySpace
-LinkedIn
-Tumblr
-Flickr
-Foursquare
Clearly not a comprehensive list, but not bad. Shame about the lack of Android support; but then again, no one in marketing should use anything but Apple.
HomeBase for iPhone is developed by Autriv Inc. and is available to download from the iTunes store.